SMART Goal-Setting As a Path to Flourishing

Bill Sheridan, Maryland Association of CPAs

Bill Sheridan is a knowledge hunter, content curator, lifelong learner, and EOS implementer. As chief communications officer for the Maryland Association of CPAs, he created and co-authors the association’s acclaimed blog, CPA Success; produces the MACPA’s “CPA Spotlight” podcast; and manages the association’s member communications and numerous social networks. As an EOS implementer, Bill helps leaders get what they want from their businesses. EOS is a complete, proven system with simple, practical tools that help businesses achieve three things: – Vision: Getting business leaders 100 percent on the same page with where their organization is going and how it is going to get there. – Traction: Helping leaders become more disciplined and accountable, and to execute well to achieve every part of their vision. – Healthy: Helping leaders work together to become a healthy, functional, cohesive leadership team. Bill speaks regularly at national conferences on the future of the accounting and finance profession, the strategic uses of social media, and the evolution of communication, collaboration and education. He delivers frequent presentations on behalf of the Business Learning Institute and is a certified Insights to Action strategic facilitator. Bill is a graduate of the State University of New York at Buffalo. He earned the Certified Association Executive designation from the American Society of Association Executives in 2010, and the Certified Personal Trainer designation from the National Academy of Sports Medicine in 2017. He is inspired by and in awe of his wife, Alison, and their daughter, Molly. They live in St. Louis, Mo.