Social Media: The Bare Necessities
Overview
Social media has become a ubiquitous phenomenon in our business world. However, just because it exists is not a good reason to use it. This workshop is designed to give you an overview of the social media landscape to help you decide if you want to engage with and on social media and, if so, what channel(s) are most strategic for you and your business. The workshop ends with a simple framework to help you use social media as a credibility strategy for your business, giving you a strategy for creating a year's worth of social media content in a single day.
Highlights
- Communication
- Social Media
- Marketing
- Publicity
- Public Relations
- Business Strategy
Prerequisites
None
Designed For
Business Professionals
Objectives
- Gain an overview of the primary social media channels and the pros/cons of each
- Get insights as to why you may or may not want to be on various social media channels for your business
- Learn how to create a bare-bones social strategy to give your sites credibility
Preparation
None
Leader(s):
Leader Bios
Jill Schiefelbein, Business Professionals Network Inc ACPEN
Jill Schiefelbein, The Dynamic Communicator(R), thrives at the intersection of communication, education, and technology. From analyzing classified documents obtained from military raids of terrorist camps to assess jihad messaging strategies, to teaching business communication for 11 years at the largest university in the country, to starting and managing an online education office serving 60,000+ students, to her own award-winning entrepreneurial ventures, Jill successfully creates and executes communication strategies help people and companies solve problems, retain and develop consumers, and enhance the bottom line. Jill is co-author of the textbook Business and Professional Communication in the Global Workplace, has a widely viewed presence on YouTube, and is an official video partner and contributing writer for Entrepreneur(R). Her next book, Dynamic Communication: Strategies to Grow, Manage, and Lead Your Business, will hit bookstores in May 2017.
Non-Member Price $59.00
Member Price $39.00