Linked in Profile Secrets for CPAs

Overview

Description:
Today’s CPAs can expect their prospects, clients, referral partners, and candidates to research them on LinkedIn. The good news is that you can leverage LinkedIn to craft a digital presence that demonstrates your expertise, showcases your personal brand, and aligns with your values. Learn how to create a LinkedIn profile that is not just a resume but a valuable marketing tool for your CPA business.

Learning Objectives:
After attending this presentation you will be able to . . .

• Make immediate improvements to your LinkedIn profile
• Position yourself to attract clients, prospects, or candidates (instead of your current resume version)
• Showcase your credentials, education, experience, and personal brand

Program Content:

• Effective branding and LinkedIn profile positioning for CPAs
• Best practices and tips for each profile feature
• Optimizing language and words to attract clients: Your headline, essay, descriptions, and keywords
• Sizzle elements: Your headshot, background banner, videos, and media
• Essential LinkedIn settings and privacy for CPAs

Who Should Attend:  CPA who wants to build a better LinkedIn profile

Developed by:  Post Road Consulting, LLC

Instructor:  Sandra Long

Highlights

Prerequisites

None

Objectives

Preparation

None