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Surgent's Building Your Personal Brand

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Webcast Only

1.00 Credits

Member Price $99.00

Non-Member Price $119.00

Overview

A personal brand is your story. Having a well-defined personal brand can help you not only cultivate powerful connections but also set you apart. Explore the integral components to building a strong brand and gain strategies to help you create your own marketable personal brand.

Highlights

  • The relevance of brand vs. reputation
  • Key components of a personal brand
  • Breaking down the who, what, where, when, why, and how of creating a personal brand

Prerequisites

None

Designed For

Professionals seeking to create their personal brand

Objectives

  • Recognize the relevance of a strong personal brand
  • Understand how reputation, relationships, and other factors impact a brand
  • Identify your personal brand and formulate actionable steps to build your brand

Preparation

None

Leader(s):

Leader Bios

Nicole DeRosa, Surgent McCoy Self Study

Nicole M DeRosa is a tax partner with Wiss in Florham Park, NJ and has more than 15 years of public accounting experience, specializing in taxation for closely held businesses and individuals. In addition to working with clients in an array of industries, she was also an adjunct professor at Raritan Valley Community College, where she taught Tax Accounting for individuals for four years. Ms DeRosa is a member of the New Jersey Society of Certified Public Accountants and is active on the Content Advisory Board and Federal Taxation Interest Group; she is currently a member of the Board of Trustees. In 2019 she was awarded the “Women to Watch” Ovation Award, which appluads the growth and success of female members for their leadership, potential, contributions. and committment to fostering the success of their colleagues. In 2022 she was awarded the “Impact” Ovation Award, which recognizes those who exhibit exemplary efforts and stellar achievement in advancing the interests and needs of New Jersey’s accounting profession through active engagement, leadersjo[. amd advocacy. Ms. DeRosa was also named to the 2022 edition of the NJ BIZ Power List for the third year in a row; this list accounts for the most influential men and women in the accounting profession that helps keep the state’s business on tract. In Nicole’s spare time, she enjoys stying active at the gyn, volunbeering at the local animal shelter, and is active in various charitable organizations, such as St. Jude. MS DeRosa is a graduate of Fairleigh Dickinson University, with degrees in accountancy and a Master of Science of Accountancy.

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Non-Member Price $119.00

Member Price $99.00